The love that flows into preparations made at home? The fragrance from that tadka that wafts and brings a smile to our face? Or the ghar ki roti and achaar that makes anyone who dines with us, family?
Started in 2000, Brand Fortune shot to the No. 1 position in the edible oil category within 22 months, which it holds to this day.
Fortune has surpassed itself from being a product-oriented brand which started with the pioneering soybean oil which served as a catalyst in the healthy oil category to a platform which exemplified the joy of eating with loved ones.
From then on, with the launches of Fortune Rice Bran Health Oil in 2012 and ingredients like Fortune Besan and Fortune Soya Chunks to even a flagship product range in the form of Fortune Basmati Rice. In 2016, with the prevalence of Diabetes, Fortune launched a new entrant, Fortune VIVO Diabetes-Care Oil & reinstated itself as a brand that values Ghar ka Khana.
Fortune re-positioned itself as a brand that thrives on making home-cooked meals memorable or as we like to call it, Ghar ka Khana from good to great.
Fortune’s products are made in such a way that every time you cook, the aromas bring family and friends around the dining table wondering what’s next.
But the innovation does not stop there. Fortune has recently made its presence felt on the digital front where the ever-expanding
community of Home Chefs add flavour to the simmering Ghar ka Khana pot.
Fortune Foods has created a lively online community for home-makers in India, where experts, knowledge-seekers and Fortune Foods interact with each other in an open forum. Made not only for recipes, but also nuances and techniques, the vision is to make every day cooking at home, take it from good to great and let it be the best it can be.